Sustainable Gift Wrapping
For Silvine social media, 2019
Most wrapping paper is widely not recyclable. In response to this, over December, I designed a strategy of giveaways in which the bundles of prizes were wrapped in an eco friendly way. With every prize, I encouraged our audience to get creative with the way they wrapped their gifts for Christmas.
The resulting videos got an overwhelmingly positive response. Below are the playful animations showing how to make an origami package with kraft paper (that easily biograde or be reused), wrap in the art of Furoshiki, and reuse paper.