©2020 Alice Colvin-Cousley

"Work Hard, Play Hard" branding

For Silvine Stationery Marketing Strategy, 2019

"Work Hard, Play Hard" centers around Instagram-centric giveaways and other incentives for the Silvine audience to engage with the @Silvine_uk social media.

 

With the fact in mind that most of our audience are 14-25 year old women in education, I focused the branding playfully around "Studygram" culture.

Individual icons represented Giveaways to come, including stationery bundles, Spotify Subscriptions and Festival tickets.

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I designed the logo in two split halves with re-arrangeable icons, so the branding could be reworked and reused for each strategy.

Themes and prizes shifted monthly, so a limited, customizable colour palette and split layout meant that "WH/PH" could cover all bases.

Themes and prizes shifted monthly, so a limited, customizable colour palette and split layout meant that "WH/PH" could cover all bases.

The "Winning" posts could also be customized by colour-scheme and icons monthly, depending on prizes.